Mito Land Limited Privacy Policy

Last Updated: 25/03/2025

Mito Land Limited  (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Mito Land Limited is a land-buying company based in Hertfordshire and operating throughout the Home Counties. We specialise in acquiring residential land and selling it with development-ready planning permission.

Company name: Mito Land Limited

Registered Companies House Number: 15949667

Registered address: Unit 51, Thrales End Business Centre, Thrales End Lane, Harpenden, Hertfordshire, AL5 3NS

Email: toby@mitoland.co.uk

Phone: 07802 829934

We are the “data controller” of your personal data.

2. Who This Policy Applies To

This policy applies to:

• Visitors to our website
• Individuals who contact us or we contact as part of our land-buying services
• Landowners whose details may appear in public records (e.g. Land Registry or planning applications)
• Professionals or suppliers we engage with

3. What Personal Data We Collect

We may collect and process the following personal data:

• Identity and Contact Data: Name, email address, phone number, address
• Property Information: Details of the land or property you wish to sell
• Communications: Emails, messages, or call notes
• Website Usage Data: IP address, browser type, time zone, pages visited (via cookies)
• Marketing and Analytics Data: From tools like Google Analytics and LinkedIn Insight Tag

4. How We Collect Your Data

We may collect data from:

• You directly (via our contact form, email, or phone)
• Public sources: Land Registry, planning registers, Companies House
• Social media (e.g. LinkedIn, Meta)
• Website cookies and tracking tools

5. How We Use Your Data

We process your personal data for the following purposes:

Purpose	Legal Basis
Responding to your enquiries	Legitimate interest
Purchasing or evaluating land	Performance of a contract / Legitimate interest
Contacting landowners via public sources	Legitimate interest
Improving our website (via cookies and analytics)	Consent / Legitimate interest
Marketing and retargeting (LinkedIn, Google)	Consent (where required)

We do not sell your personal data.

6. Cookies and Tracking

Our website uses cookies to improve user experience and track performance. These include:

• Google Analytics – to understand site usage

A cookie banner appears when you visit the site, allowing you to accept or learn more. You can also control cookies in your browser settings.

7. How We Share Your Data

We may share your data with:

• Solicitors, planning consultants, or land specialists
• Government bodies (e.g. planning authorities)
• Service providers who help us operate our website or systems

All third parties are required to handle your data securely and lawfully.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law.

9. Your Rights

You have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Withdraw consent at any time
• Lodge a complaint with the ICO

Information Commissioner’s Office (ICO): www.ico.org.uk | Tel: 0303 123 1113

To exercise your rights, contact: toby@mitoland.co.uk

10. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be available on our website with the date last updated.